Data Pavilion Design Informatics Poster (Peak15 / Sigrid Schmeisser)
Data Pipe Dreams Exhibition Poster

Promotional Poster printed in 2 Spot-Colours

Data Pavilion Design Informatics Poster (Peak15 / Sigrid Schmeisser)
Poster back side

Introducing all artists/designers and the exhibition concept.

Data Pavilion Design Informatics Signage (Peak15 / Sigrid Schmeisser)
Exhibition signage

A bespoke signage system was designed and manufactured. Materials are acrylics and vinyl.

Data Pavilion Design Informatics (Peak15 / Sigrid Schmeisser)
Exhibition signage 2

Placed above each other the second sign gives further information about the artwork.

Data Pipe Dreams Exhibition, Biomorphis Architects, Peak15
Wayfinding Pool noodles

Poolnoodles from the build were used to create a wayfinding system for visitors at the festival.

Exhibition view

Designer Luis de Sosa explains his project to the public.

Data Pipe Dreams Exhibition, Biomorphis Architects, Peak15
Pavilion exterior view

Designed by biomorphis architects.

Pavilion exterior view at the festival

Designed by biomorphis architects.

Data Pipe Dreams

Client: Chris Speed (DesignInformatics, University of Edinburgh)
Field: DesignInformatics (various fields)


Peak15 was approached by DesignInformatics to design and conceptualise the exhibition identity for the 2018 Pavilion, a pop-up exhibition format DesignInformatics developed in 2016 to showcase research by students and researchers. Since 2016 the Pavilion is part of the Edinburgh Arts Festival and was prominently placed on George Street for 30 days during August.


Under the theme of Data Pipe Dreams, Biomorphis architects conceived an intriguing structure incorporating pool noodles on the exterior – a playful interpretation of the brief. This provided a great basis for our design interpretation: A surrealistic composition of intricate tubes winding and bending their way through the exhibition title, seemingly transmitting data. We kept the colour scheme minimalistic, working with the strict duo-tone approach for the exhibition structure. Visitors were given A2 posters, this year’s free take-away and print promotion, which were printed with spot neon colours. The highly versatile design was also translated for digital promotion and social media advertising.

Alongside the exhibits, we placed bespoke information panels in fluorescent yellow acrylic, the edges of which glowed under the lighting scheme. Due to the amount of exhibits, we decided on two panels each per artist, highlighting both exhibition title and artwork information.

For the wayfinding and exhibition signage outside the pavilion, we used pool noodles as components to display the exhibition title in vinyl – connecting the identity with the pavilion structure once more.


The Pavilion had 6799 visitors engaging with new technologies and speculative designs. Tesco Bank was further involved in this years exhibition, who developed an app called DeedIT, which is still available to use.