Data Pipe Dreams Exhibition Poster
Promotional Poster printed in 2 Spot-Colours
Poster back side
Introducing all artists/designers and the exhibition concept.
Exhibition signage
A bespoke signage system was designed and manufactured. Materials are acrylics and vinyl.
Exhibition signage 2
Placed above each other the second sign gives further information about the artwork.
Wayfinding Pool noodles
Poolnoodles from the build were used to create a wayfinding system for visitors at the festival.
Exhibition view
Designer Luis de Sosa explains his project to the public.
Pavilion exterior view
Designed by biomorphis architects.
Pavilion exterior view at the festival
Designed by biomorphis architects.

Data Pipe Dreams

Client: Chris Speed (DesignInformatics, University of Edinburgh)
Field: DesignInformatics (various fields)


Peak15 was approached by DesignInformatics to design and conceptualise the exhibition identity for the 2018 Pavilion, a pop-up exhibition format DesignInformatics developed in 2016 to showcase research by students and researchers. Since 2016 the Pavilion is part of the Edinburgh Arts Festival and was prominently placed on George Street for 30 days during August.


Under the theme of Data Pipe Dreams, Biomorphis architects conceived an intriguing structure incorporating pool noodles on the exterior – a playful interpretation of the brief. This provided a great basis for our design interpretation: A surrealistic composition of intricate tubes winding and bending their way through the exhibition title, seemingly transmitting data. We kept the colour scheme minimalistic, working with the strict duo-tone approach for the exhibition structure. Visitors were given A2 posters, this year’s free take-away and print promotion, which were printed with spot neon colours. The highly versatile design was also translated for digital promotion and social media advertising.

Alongside the exhibits, we placed bespoke information panels in fluorescent yellow acrylic, the edges of which glowed under the lighting scheme. Due to the amount of exhibits, we decided on two panels each per artist, highlighting both exhibition title and artwork information.

For the wayfinding and exhibition signage outside the pavilion, we used pool noodles as components to display the exhibition title in vinyl – connecting the identity with the pavilion structure once more.


The Pavilion had 6799 visitors engaging with new technologies and speculative designs. Tesco Bank was further involved in this years exhibition, who developed an app called DeedIT, which is still available to use.