DCODE Network – Rethink Design
TU Delft commissioned Peak15 to work with them on the identity, promotion, communication and web presence of their EU-funded International Training Network »DCODE«.
It offers 15 PhD opportunities across Europe in 5 countries from 2021–2024. The network consists of 7 core academic partners and Philips Design as well as 6 associated industry partners as well as invited guest faculty. In total there will be a cohort of 40 researchers working across sectors and disciplines to tackle the digital transformation of society and the future role of design.
DCODE CONCEPT & OUTCOME:
Based on market research and identity questionnaires conducted with partners, we identified the core values and key ideas that comprises the DNA of DCODE Network: DCODE’s aim is to rethink design, break boundaries and enable collaboration across sectors in truly post disciplinary teams to actively shape the transformation of a digital society. The brand strategy was to actively steer away from the visual language of engineering and academia to reflect the ambitions of a revolutionary, energizing and ground-breaking approach.
Peak15 distilled this vision in the brand narrative and visual metaphor of a collider, which inherently implies the creation of new and unforeseen insights. A strong connection and visual reminder of this narrative was achieved by creating a flexible word-design mark, which integrates a collider symbol. As a standalone mark the symbol is used on social media channels, to remind the audience in each interaction with the Network of the overarching narrative/ambitions.
The identity system was designed to represent the holistic yet dynamic aspect of the project and as such can be used in a multitude of ways.
DCODE Network is represented through a key visual language that reflects the ‘change’ required in the design profession to break out of obsolete notions of it, their boundaries, and to work across disciplines and sectors. In order to distinguish between the core identity of DCODE Network and it’s 5 key challenges (corresponding to DCODE’s work packages), two different colour systems have been devised. The core network is represented through a strong contrasting black & white colour scheme, with each of the 5 challenges assigned a 2-colour gradient scheme.
A core aspect of DCODE which are the prototeams–inter- and cross disciplinary research teams–are equally highlighted through graphical circle elements across all media.
FUNDING & IMPACT:
Through our successful recruiting online campaign and utilising existing networks the project grew attention quickly on social media platforms (LinkedIn and Twitter), which in total resulted in 329 applications from 55 countries. The project will run for 4 years, with many more results & impacts to follow.
Immanuel Bauer (Bubblebird) – Website development
Ilan Goren – Copy
Shapers – Landingpage development