Creative Informatics Businesscards (Peak15 / Sigrid Schmeisser)
Business Cards

Metallic spot colours were used to create a unique look & feel for the business cards.

Creative Informatics Businesscards (Peak15 / Sigrid Schmeisser)
Business Cards Name

For the back of the cards we changed the placement of the graphical elements and so they become more unique for each team member.

Creative Informatics Identity (Peak15 / Sigrid Schmeisser)
Logo Creativeinformatics

We applied the X as a symbol to represent shifting data and input impacting on the outcome. A bold typeface equally inspired by machine aesthetics was adapted to be a combined word symbol logo.

CreativeInformatics Bespoke Typeface

The original typeface (Fifty) was custom adapted and a semi-bold weight especially commissioned. The benefit of Fifty lies in its highly memorable and strong look & feel, ideal for a typographic driven identity.

CreativeInformatics Program Icons

For each program a bespoke unicode-inspired icon was designed.

CreativeInformatics Program Icons

Detail of icon system

Key Visuals – Challenge Project

Developing a distinct concept for key visuals in three tones (black, silver and yellow)

Key Visuals – Challenge Project

Developing a distinct concept for key visuals in three tones (black, silver and yellow)

Creative Informatics Keyvisuals
Key Visual Concept

Developing a distinct concept for key visuals in three tones (black, silver and yellow)


Poly-canvas, a data-driven poster, was created in collaboration by Sigrid Schmeisser (Founder Peak15) and Dara Etefaghi. The concept behind the project is based on the overall identity & ongoing visual storytelling developed for Creative Informatics. The identity highlights the question of co-creation and co-design between humans and machines in the near future, where we will not only collaborate more closely with developers, but also with AI and generative systems.

CreativeInformatics Programcards detail (Peak15 / Sigrid Schmeisser)

All programcards were produced on special silver paperstock.

CreativeInformatics Programcards detail (Peak15 / Sigrid Schmeisser)
Programcards Detail
CreativeInformatics Programcards (Peak15 / Sigrid Schmeisser)
Programcards Icons

Bespoke icons mimicking the notion a machine plotting the content, were created for the bar on the left.

CreativeInformatics_Poster (Peak15 / Sigrid Schmeisser)
Poster Event

Screenprinted Poster for CI Studios #2. Studios are regular events Creative Informatics offers as part of it’s program.

Creative Informatics

Client: Creative Informatics


Creative Informatics aims to grow the creative industries in Edinburgh by building the number of existing businesses and creative entrepreneurs who can confidently innovate with data from 2018–2023. Six different ongoing programs have been designed to bring in both entrepreneurs, businesses, cultural institutions together to develop data-driven design. The brief was to design the Identity, Website and ongoing promotion for events, showcase conference and social media.



Drawing influence from the duality of machine-created and human-created design, this identity is rooted in the term ‘creative machine’ – not only the name for software that can create or edit content, but also a viable label for a human being. The lines are blurred between creation and co-creation. This duality is reflected in a typographic-led concept: the key typeface has both constructed and hand-drawn – almost calligraphic – characters. All 9 AHRC supported cluster across the UK were also asked to develop their own version of an X, creating their own identity within the overarching concept across all. The image placeholder symbol X was created to reflect the nature of data-driven work, which is neither static in content nor in input.

To create a strong key visual language for images, a duo-tone colour scheme in metallic and lemon yellow was chosen to be combined with black&white photography, playing with the effect of revealing and hiding information.

Each funded program was assigned a bespoke set of 3 icons, which were expanded to link partners and programmes together as well.



The most prominent outcome has been POLYCANVAS, a data-driven poster, which is used for Creative Informatics online events. The poster displays and arranges content by chance on the canvas–with each content loop being triggered by live data input (Github’s API). Apart from being a tool to display content, Schmeisser was curious to investigate what it means to co-design with an algorithm.
More to follow soon.