Creative Informatics Businesscards (Peak15 / Sigrid Schmeisser)
Business Cards
Metallic spot colours were used to create a unique look & feel for the business cards.
Creative Informatics Businesscards (Peak15 / Sigrid Schmeisser)
Business Cards Name
For the back of the cards we changed the placement of the graphical elements and so they become more unique for each team member.
Creative Informatics Identity (Peak15 / Sigrid Schmeisser)
Logo Creativeinformatics
We applied the X as a symbol to represent shifting data and input impacting on the outcome. A bold typeface equally inspired by machine aesthetics was adapted to be a combined word symbol logo.
CreativeInformatics Bespoke Typeface
The original typeface (Fifty) was custom adapted and a semi-bold weight especially commissioned. The benefit of Fifty lies in its highly memorable and strong look & feel, ideal for a typographic driven identity.
CreativeInformatics Program Icons
For each program a bespoke unicode-inspired icon was designed.
Creative Informatics Keyvisuals
Key Visual Concept
Developing a distinct concept for key visuals in three tones (black, silver and yellow)
CreativeInformatics Programcards detail (Peak15 / Sigrid Schmeisser)
Programcards
All programcards were produced on special silver paperstock.
CreativeInformatics Programcards detail (Peak15 / Sigrid Schmeisser)
Programcards Detail
CreativeInformatics Programcards (Peak15 / Sigrid Schmeisser)
Programcards Icons
Bespoke icons mimicking the notion a machine plotting the content, were created for the bar on the left.
CreativeInformatics_Poster (Peak15 / Sigrid Schmeisser)
Poster Event
Screenprinted Poster for CI Studios #2. Studios are regular events Creative Informatics offers as part of it's program.

Creative Informatics

Client: Creative Informatics
Field: Data-Driven Design, Research Cluster

BRIEF:

The Creative Informatics Cluster aims to grow the creative industries in Edinburgh by building the number of existing businesses and creative entrepreneurs who can confidently innovate with data from 2018–2023. Six different ongoing programs have been designed to bring in both entrepreneurs, businesses, cultural institutions together to develop data-driven design. The brief was to design the Identity, Website and ongoing promotion for events, showcase conference and social media.

 

CONCEPT:

Drawing influence from the duality of machine-created and human-created design, this identity is rooted in the term ‘creative machine’ – not only the name for software that can create or edit content, but also a viable label for a human being. The lines are blurred between creation and co-creation. This duality is reflected in a typographic-led concept: the key typeface has both constructed and hand-drawn – almost calligraphic – characters. All 9 AHRC supported cluster across the UK were also asked to develop their own version of an X, creating their own identity within the overarching concept across all. The image placeholder symbol X was created to reflect the nature of data-driven work, which is neither static in content nor in input.

To create a strong key visual language for images, a duo-tone colour scheme in metallic and lemon yellow was chosen to be combined with black&white photography, playing with the effect of revealing and hiding information.

A bespoke set of icons have been created for each program.

 

OUTCOME:

The most prominent outcome has been POLYCANVAS, a data-driven poster, which is used for Creative Informatics online events primarily. More to follow soon.